Xiaomi, a Smartphone You Can Have a Try


Xiaomi Takes on Smartphone Rivals

You may not be familiar with this smartphone. Actually it is not yet a global name. However, it is one of the fastest growing smartphone makers in China. Since the release of its first smartphone in Augest 2011, Xiaomi Inc. has gained market share in mainland China and has expanded into developing a wider range of consumer electronics.

The company has so far only sold phones in greater China – but is now looking to expand globally and Singapore will be its first international market.

Xiaomi’s Expansion Plan is to Sell Out Fast and Keep Fans Lusting for More

As Tech in Aisa reported, the company has this to say to the lucky buyers and the disappointed:

Dear Mi fans, we’re sold out for Redmi – in just eight minutes! As this the first time we’re selling in Singapore, we wanted to learn more about the market behavior, sales reaction, and optimize our business processes (ecommerce, logistics, customer support). We understand that many of you are eager to purchase a Redmi still, so we are working hard to bring in more products for you. We’ll announce our next round of sales shortly. For those who have successfully placed an order, we are working hard to fulfill your orders and you will be getting your Redmi soon.

Xiaomi doesn’t have the vast production capabilities of larger rivals like Samsung, Huawei, and Lenovo, so it compensates by creating feverish demand through splashy launches and flash sales, which invariably sell out within minutes.

The company’s marketing strategy is often described as riding on the back of the “cult of Apple” using a similar marketing strategy. After reading a book about Steve Jobs in college, Xiaomi’s chairman and CEO, Lei Jun, carefully cultivates a Steve Jobs image, including jeans and dark shirts, and Job’s style of products announcements. The company’s strategy has been categorized as counterfeiting philosophy, mindset and an icon. Despite repeated comparisons to Apple Inc., Xiaomi maintains that it espouses a different set of principles.

Xiaomi has created the kind of marketing buzz that once belonged only to Apple, with fans queuing up for the mere chance to buy a new phone. The handsets have decent if not earth-shaking specifications, but much like the glory days of the iPhone, they are imbued with the ineffable aura of desirability that makes consumers swoon.

In summary, Xiaomi is a nice Android smartphone that is worth your try. To be added, you won’t need to worry about data loss on this call phone, because Android Data Recovery will help you recover all lost files immediately.

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